AKD is Pinking Up again in support of the McGrath Foundation to help raise awareness and support to help fund McGrath Breast Care Nurses who provide invaluable support and care for the women and men who are experiencing breast cancer.
AKD is again encouraging all AKD team members and customers to wear their pink shirts and shoelaces for the month of October, and this year they are also supplying pink face masks free of charge to all employees and asking them to also make a personal donation to the charity.\
“We have set ourselves a target of $50,000 this year which is more than double what we raised last year,” AKD CEO Shane Vicary said.
“We are pushing hard this year to reach this ambitious goal and we have already raised almost $10,000, and it’s only the start of October.
“To make a difference to this worthy cause, we need to rev up our generosity; everyone can make a positive difference and that’s got to feel good after the year we’ve all had so far.”
To promote the cause even more publicly and to really make heads turn, the company is even changing its product wrap for October to include the Pink AKD logo, the McGrath Foundation logo and the donation link that people can follow to donate.
This change in wrap was suggested by AKD’s product wrap supplier Pakaflex, which has agreed to do this new wrap design at no extra cost and has also donated $1000 to the McGrath Foundation. Many of AKD’s customers and suppliers are also getting on board with the pink face masks in support of raising donations and awareness.
“This is a great opportunity to really get the message out to everyone who interacts with our products – freight companies, fabricators, merchants, packaging manufacturers, builders – to create awareness for the cause and help us hit our fundraising target of $50,000,” Mr Vicary said.